Privacy Policy

Introduction

This Privacy Policy ("Policy") describes how mycity44 ("the Platform", "we", "us", "our") collects, processes, stores, uses, and discloses personal data relating to individuals ("you", "your", "Player") who visit, register on, or otherwise interact with the mycity44 website at https://mycity44.cam and its associated interfaces (collectively, "the Platform").

mycity44 is committed to protecting the privacy and security of your personal data. We process personal data in accordance with applicable data protection principles, and this Policy is intended to provide you with a clear and transparent account of our data practices so that you can make informed decisions about your engagement with the Platform.

By accessing the Platform, registering an Account, or otherwise providing personal data to mycity44, you acknowledge that you have read and understood this Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with any part of this Policy, you should not access or use the Platform.

Definitions

For the purposes of this Privacy Policy, the following terms shall have the meanings set out below:

• "Personal Data" — any information relating to an identified or identifiable natural person; an identifiable person is one who can be identified, directly or indirectly, by reference to an identifier such as a name, identification number, location data, or online identifier.
• "Processing" — any operation or set of operations performed on personal data, whether or not by automated means, including collection, recording, storage, adaptation, retrieval, use, disclosure, or erasure.
• "Data Controller" — the entity that determines the purposes and means of processing personal data. For the purposes of this Policy, mycity44 is the Data Controller.
• "Data Processor" — a third party that processes personal data on behalf of the Data Controller under a contractual arrangement and the Data Controller's documented instructions.
• "Consent" — any freely given, specific, informed, and unambiguous indication of a data subject's agreement to the processing of their personal data.
• "KYC Data" — identity and age verification documentation collected as part of the Know Your Customer process, including government-issued identification and proof of address.
• "Cookie" — a small text file placed on a user's device by a website to store information about that user's browsing activity and preferences.
• "Account" — the registered player account created on mycity44 upon successful completion of the registration process.

Personal Data We Collect

mycity44 collects personal data in the following categories depending on your interaction with the Platform:

3.1 Registration Data

When you create an Account, we collect: your full legal name, date of birth, email address, mobile phone number, preferred currency (MYR), and a username and password of your choosing. This data is required to establish and maintain your Account and verify your eligibility to use the Platform.

3.2 Identity Verification (KYC) Data

To comply with our regulatory obligations and to process withdrawals, we collect copies of identity documents, which may include your Malaysian MyKad or passport, proof of residential address (such as a utility bill or bank statement), and evidence of payment method ownership. This data is processed under our legal obligation to verify player identity.

3.3 Financial Data

We collect records of deposits and withdrawals, payment method references (we do not store full bank account numbers or card numbers on our servers), transaction histories, and balance information. Financial data is used to process payments and comply with anti-money laundering obligations.

3.4 Gaming & Betting Activity Data

We collect records of your gaming sessions, including games played, bet amounts, outcomes, session durations, and platform activity. This data is used for account management, responsible gambling monitoring, dispute resolution, and product improvement.

3.5 Technical & Device Data

We automatically collect technical information when you access the Platform, including your IP address, device type and operating system, browser type and version, referring URLs, pages visited, session duration, and geolocation data at the country/region level. This data is used for platform security, fraud prevention, and analytics.

3.6 Communications Data

We retain records of any correspondence between you and our support team, including live chat transcripts, email exchanges, and any complaints or feedback submitted. This data is used to resolve queries, improve our service, and as a record of our interactions with you.

3.7 Marketing Preferences

Where you have consented to receive marketing communications, we retain your marketing preferences and opt-in records. You may withdraw consent at any time by contacting our support team or via the preferences section of your Account.

How We Collect Personal Data

mycity44 collects personal data through the following means:

• Direct collection: Data you provide directly when registering an Account, completing KYC verification, making a deposit or withdrawal request, contacting support, or submitting a complaint.
• Automated collection: Technical and device data collected automatically when you access the Platform via cookies, web beacons, server logs, and similar tracking technologies.
• Third-party sources: We may receive supplementary identity and fraud-screening data from licensed KYC verification service providers and payment processors where this is necessary to verify your identity or prevent fraud.
• Regulatory sources: Where required by our licensing obligations, we may receive or verify data via regulatory or law enforcement channels.

Purpose & Legal Basis for Processing

The table below sets out the principal purposes for which mycity44 processes personal data, together with the legal basis for each:

Data Sharing & Disclosure

mycity44 does not sell, rent, or trade your personal data to third parties for commercial marketing purposes. We may share your personal data with the following categories of recipients strictly on a need-to-know basis and subject to appropriate contractual safeguards:

6.1 Licensed Service Providers

We engage third-party service providers to support our operations, including: payment processors (for deposit and withdrawal handling via Touch 'n Go eWallet, Boost, GrabPay, Maybank, CIMB, Public Bank, DuitNow, FPX, and similar); KYC and identity verification providers; cloud infrastructure and hosting providers; customer support platform providers; and fraud detection and cybersecurity services. All service providers are bound by data processing agreements requiring them to process personal data only as directed by mycity44 and to maintain appropriate security standards.

6.2 Regulatory and Law Enforcement Bodies

We may disclose personal data to regulatory authorities, law enforcement agencies, or other competent public bodies where we are required to do so by applicable law, court order, or in connection with the prevention, detection, or investigation of fraud, money laundering, or other criminal activity.

6.3 Game Software Providers

Certain game providers integrated into the mycity44 Platform may process limited player session data (such as player ID and session token) for the purpose of delivering and auditing game functionality. Such providers do not receive full player registration or KYC data.

6.4 Business Transfers

In the event of a merger, acquisition, restructuring, or sale of all or part of mycity44's business or assets, personal data held by mycity44 may be transferred to the relevant successor entity, subject to equivalent data protection obligations being maintained.

Data Retention

mycity44 retains personal data for as long as is necessary to fulfil the purposes for which it was collected, to comply with our legal and regulatory obligations, and to resolve any disputes that may arise. Our general retention principles are as follows:

• Account and registration data: Retained for the duration of your Account and for a minimum of five (5) years following Account closure, in accordance with anti-money laundering and gaming regulatory requirements.
• KYC and identity verification data: Retained for a minimum of five (5) years from the date of collection or the date of last transaction, whichever is later, in compliance with applicable financial crime legislation.
• Transaction and financial records: Retained for a minimum of seven (7) years in accordance with applicable financial record-keeping obligations.
• Gaming activity data: Retained for five (5) years following Account closure for audit, dispute resolution, and responsible gambling monitoring purposes.
• Marketing data: Retained until you withdraw your consent to receive marketing communications, after which it will be deleted or anonymised within 30 days.
• Technical and device data: Retained for up to 12 months in identifiable form, after which it may be aggregated and anonymised for analytics purposes.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be associated with an identifiable individual.

Data Security

mycity44 implements appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. Our security measures include, but are not limited to:

• 256-bit SSL/TLS encryption for all data transmitted between your device and our servers.
• Encryption at rest for sensitive data categories including KYC documents and financial records.
• Role-based access controls ensuring that only authorised personnel can access personal data, and only to the extent required for their specific function.
• Regular internal security audits and vulnerability assessments.
• Multi-factor authentication for staff access to systems containing personal data.
• Incident response procedures, including a documented personal data breach notification protocol.

Whilst mycity44 takes all reasonable precautions to protect your data, no method of electronic transmission or storage is entirely secure. You are responsible for maintaining the confidentiality of your Account credentials and for notifying us promptly if you suspect any unauthorised access to your Account.

Cookies & Tracking Technologies

mycity44 uses cookies and similar tracking technologies to enhance the functionality of the Platform, personalise your experience, and collect analytics data. The following categories of cookies may be placed on your device when you access the Platform:

• Strictly Necessary Cookies: Essential for the Platform to function correctly. These cookies enable core features such as session management, Account authentication, and security. They cannot be disabled without impairing Platform functionality.
• Functional Cookies: Used to remember your preferences, such as language settings and display options, to provide a more personalised experience.
• Analytics Cookies: Used to collect aggregated, anonymised data about how players navigate and interact with the Platform. This data helps us identify areas for improvement. Analytics cookies do not track personally identifiable information.
• Security Cookies: Used to detect and prevent fraudulent activity, including to identify unusual login patterns and geographic anomalies.

You may manage or disable non-essential cookies through your browser settings. Please note that disabling certain cookies may affect the functionality and performance of the Platform. Strictly necessary cookies cannot be disabled via browser settings without disrupting your session.

Your Data Rights

Subject to applicable law and certain conditions, you have the following rights in relation to your personal data held by mycity44:

To exercise any of the above rights, please contact our Data Protection team by emailing [email protected] with the subject line "Data Subject Request". We will respond to all verified requests within 30 calendar days. We may ask you to verify your identity before processing your request to ensure the security of your data.

Please note that certain rights are subject to exceptions — for example, we may be unable to erase data that we are legally required to retain under our regulatory obligations. Where we are unable to fulfil a request in full, we will provide a clear explanation.

Children's Privacy

The mycity44 Platform is intended exclusively for adults aged 21 years and above. We do not knowingly collect, process, or retain personal data relating to individuals under the age of 21. If we become aware that personal data has been collected from a person under this age threshold, we will take immediate steps to delete that data and close the associated Account.

If you are a parent or guardian and believe that a person under the age of 21 has provided personal data to mycity44 without your consent, please contact us immediately at [email protected] so that we may investigate and take appropriate action.

International Data Transfers

mycity44 may transfer personal data to, or process it in, countries outside of Malaysia in connection with the cloud infrastructure, service providers, and game platforms that we use to operate the Platform. Where such transfers occur, we take steps to ensure that appropriate safeguards are in place to protect the security and integrity of your personal data, including through the use of contractual data processing agreements requiring equivalent data protection standards.

By using the Platform and providing your personal data, you acknowledge and consent to the transfer of your data to other jurisdictions where mycity44 or its service providers operate, subject to the protections described in this Policy.

Third-Party Links & Services

The mycity44 Platform may contain references to or integrations with third-party services, including payment processors and game software providers. This Privacy Policy applies solely to personal data collected and processed by mycity44 in connection with the Platform. mycity44 is not responsible for the privacy practices of third-party service providers, and we encourage you to review the privacy policies of any third parties with whom you interact in connection with our Services.

Amendments to This Policy

mycity44 reserves the right to update or amend this Privacy Policy at any time. Where changes are material, we will post the updated Policy on this page with a revised "Last Updated" date, and we will endeavour to notify registered Players of significant changes via email or on-platform notification.

Your continued use of the Platform following the publication of any amended Policy constitutes your acknowledgement of the changes and your agreement to be bound by the updated terms. If you do not accept the amended Policy, you should discontinue use of the Platform and contact our support team to close your Account.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the manner in which mycity44 processes your personal data, please contact us using the details below:

• Data Protection Enquiries: [email protected] — please use the subject line "Privacy Enquiry" or "Data Subject Request" as appropriate.
• Live Chat: Available 24/7 via the mycity44 Platform. Average response time: 3–5 minutes.
• Support Languages: English, Bahasa Melayu, Mandarin.

Our support team serves players across Malaysia, including those based in Kuala Lumpur, Petaling Jaya, Shah Alam, Penang, Johor Bahru, and beyond. We are committed to resolving all privacy-related queries promptly and transparently.